Programas de licenciaturas

International communication in bussinnes

Datos Generales

Nombre de la asignatura	Nivel de formación	Clave de la asignatura
International communication in bussinnes	Licenciatura	I5227
Prerrequisitos	Area de formación	Departamento
-	-	Departamento de Mercadotecnia y Negocios Internacionales
Academia	Modalidad	Tipo de asignatura
Administración Internacional	Semipresencial Mixta	Curso-Taller

Carga Horaria
Teoría	Práctica	Total	Créditos
40	40	80	8

Trayectoria de la asignatura
The subject of Intercultural Communication in Business, belongs to the area of specialized training and has no prerequisites. However, it is recommended to take it after having completed the subjects of the basic training area.

Contenido del programa

Presentación
The Intercultural Communication in Business course consists of 5 units that go from the general to the particular, starting with the study of intercultural diversity, cultural gaps in language and communication strategies in business and concluding with the identification and analysis of the cultural characteristics and styles of international negotiations.

Objetivos del programa
Objetivo general
General Objetive That the student knows the challenges of living in a world in which he will have to interact, increasingly, with people who are fundamentally different. The main objectives are to help you keep in mind the differences that occur in intercultural communication and provide you with the knowledge and skills that will allow you to be successful when interacting with people from cultures other than yours, as well as geographically locating worldwide.

Contenido

Contenido temático

0. Leveling of Knowledge of Universal Geography.

1. Intercultural diversity in business.

2. Cultural gaps in business.

3. Language in global business.

4. Communication strategy in business.

5. Cultural characteristics and styles in international negotiations.

Contenido desarrollado

0. Leveling of Knowledge of Universal Geography.

0.1 AFRICA. Location, capitals and relevant characteristics of each country, geopolitical groups, commercial agreements, etc.

0.2 AMERICA. Location, capitals and relevant characteristics of each country, geopolitical.

roups, trade agreements, etc.

0.3 ASIA. Location, capitals and relevant characteristics of each country, geopolitical groups, commercial agreements, etc.

0.4 EUROPE. Location, capitals and relevant characteristics of each country, geopolitical groups,commercial agreements, etc.

0.5 OCEANIA. Location, capitals and relevant characteristics of each country, geopolitical groups, commercial agreements, etc.

1Intercultural diversity in business.

1.1 Culture, enculturation, acculturation and ethnocentrism.

1.2 Subculture and subgroups.

1.3 Global mentality.

2. Cultural gaps in business.

2.1 Values

2.2 Semantic differences

2.3 Attitudes and cultural behaviors.

2.4 Religious Influence

2.5 Individualism and collectivism.

3. Language in global business.

3.1 High and low context language.

3.2 Linguistic diversity.

3.3 Linear and nonlinear language

3.4 Language and cultural interaction.

3.5 Communication barriers

4. Communication strategy in business.

4.1 Verbal and nonverbal.

4.2 Communication models.

4.3 Customs and protocol in oral and written communications.

5. Cultural characteristics and styles in international negotiations.

5.1 Characteristics of negotiation in America.

5.2 Characteristics of negotiation in Europe.

5.3 Characteristics of negotiation in Orient.

5.4 Characteristics of negotiation in Oceania.

5.5 Characteristics of negotiation in Africa.

Actividades prácticas
The extracurricular activities related to this signature are: a) Attendance at conferences, seminars and conventions that on the subject are organized by the department or other entity; b) Guided visits to companies or organizations; c) The tutorials received by students who request them from this Department via the career coordinator of the specific educational program; d) Business linking through the application or transmission of knowledge; e) Reading of selected subjects in a foreign language. f) videos and Pictures.

Metodología
Traditional, deductive, analytical, descriptive, explanatory, previous reading, discussion of topics, research papers, teacher exposition, student exposition, acetates, whiteboards, slides, textbooks.

Evaluación

Los criterios de asistencia para el ciclo escolar 2024-A, serán:

Los criterios de evaluación del curso se definen por los miembros de la academia y considerándose los siguientes elementos:

Periodo de exámenes ordinarios y extraordinarios al 18 de mayo de 2024.

Asistencia al 80% de las clases para el período ordinario, captura de calificaciones el 8 de diciembre del 2023.

Asistencia al 65% de las clases para el período extraordinario, captura de calificaciones 13 de diciembre del 2023.

Fin del ciclo escolar 15 de julio del 2024.

Los días de descanso establecidos en los contratos colectivos de trabajo celebrados con STAUdeG, serán publicados mediante circulares emitidas por la Secretaría General.

Weighing:

Class participation 10%

Tasks 30%

Teamwork and its exhibition representing APA appointments 40%

Partial exams 20% (at the discretion of the teacher the number of exams to apply)

El trabajo en equipo se presentará en NEGOMARKET del ciclo 2024-A.

El alumno deberá de asistir de manera obligatoria al NEGOMARKET del 6 al 11 de mayo de 2024.

ALUMNO QUE NO PARTICIPE EN NEGOMARKET PIERDE 10 PUNTOS DE LA CALIFICACIÓN FINAL.

Bibliografía
Libro Intercultural Business Communication Chaney, Lillian H., Martin, Je (2007) Pearson No. Ed 6ta ISBN: . Libro Tácticas para la negociación internacional las diferencias culturales. Ávila Felipe (2008) Trillas No. Ed . ISBN: . Libro El hombre Light Rojas Enrrique (2002) Booket No. Ed . ISBN: . Libro Comportamiento del Consumidor Schiffman Leon (2005) Pearson No. Ed . ISBN: . Libro Comportamiento del Consumidor Salomon, Michael, R. Pineda, L (2008) Pearson No. Ed . ISBN: . Libro Táctica de negociación. Como negociar eficaz y exitosamente Anastacio, Ovejero (2004) Mc Graw Hill, Interameric No. Ed . ISBN: . Libro Psicología del mexicano en el trabajo Rodríguez, Muro. Rámirez, Pa (2004) Mc Graw Hill, Interameric No. Ed . ISBN: . Libro Colection the lonely planet . (.) Biblioteca Benjamin Frank No. Ed . ISBN: . Libro Communication between culture Samovar, Poter, McDanel (2007) Cengage learning No. Ed . ISBN: .
Otros materiales
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Perfil del profesor
Have a postgraduate degree preferably in International business and Marketing with desirable experience in the area at least for 2 years.

Lugar y fecha de su aprobación
El programa fue evaluado y revisado por los profesores que integran la Academia de Administración Internacional del Colegio Departamental de Mercadotecnia y Negocios Internacionales el 9 de enero del 2024. La fecha del Taller de Actualización será: 9 de enero del 2024.

Instancias que aprobaron el programa
The program was evaluated and reviewed by the teachers that make up the Academy of International Business from the Departamental College of Marketing and International Business on January 9th, 2024.

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